Our Team

BMP_17.jpgFounder and Principal - Bilen Mesfin Packwood

With 15 years of experience in media and communications, Bilen Mesfin Packwood is the founder and principal of Change Consulting, LLC. She has established a reputation as a trusted strategic communicator and advisor to some of Northern California’s leading changemakers.

Prior to founding Change Consulting, Bilen advanced communications efforts for then San Francisco District Attorney Kamala D. Harris. While there, she created and implemented strategies to roll out the District Attorney’s key initiatives, such as truancy and reentry; led outreach to local, statewide and national multicultural media; helped manage crisis communications issues as they arose; and served as the Office’s day to-day print and on-camera spokesperson.

As a journalist, Bilen has written for the Associated Press, the Nashville Tennessean, Edutopia and Art & Antiques, among other publications. She has a Master’s in Journalism from the University of California, Berkeley, and a BA in English from Vanderbilt University in Nashville, Tennessee. She serves on the Board for the Public Relations Society of America's San Francisco Chapter. Connect with Bilen on twitter: @bmesfin.

Communications Manager - Layla Crater


Layla Crater joined Change Consulting, LLC, as a communications coordinator in August 2016, helping drive PR and media relations for changemakers. Previously, she served as Account Executive and Showroom Manager for a boutique PR agency in San Francisco, managing media relations and providing operational support for some of the Bay Area's most beloved brands, such as Blue Bottle Coffee and Timbuk2. She first discovered her passion for working for social change and nonprofit communications while working in documentary film production as a Production Manager for a PBS Frontline Film, "END GAME: AIDS in Black America." She holds a BA from UC Davis in Communications with an emphasis in American Studies. Layla has lived in Oakland since 2011 and is dedicated to serving her community.

AviMartinv2.jpgSenior Communications Manager - Avi Martin

Avi Martin joined Change Consulting, LLC, as Senior  Communications Manager in May 2017. She has over 10  years of experience in content development and marketing, including most recently in higher  education as the Content and Marketing Manager at the University of California, Berkeley. She is  passionate about storytelling and its ability to change hearts and minds, and committed to helping  organizations articulate their mission and vision to strengthen our communities.

She holds a Master’s in creative writing from San Francisco State University and a Bachelor’s in  English from the University of California, Berkeley. She is a proud first-generation American and  has called the Bay Area home for 20 years.


Communications Coordinator - Amanda Aiello Beck


Amanda Aiello Beck serves as communications coordinator with Change Consulting, LLC. She has nearly 10 years experience in media and communications. Most recently, she filled the role of managing editor for the International Association of Business Communicators (IABC), where she managed the organization’s award-winning e-newsletter and helped to transition the print magazine, CW, to a fully digital publication.

She has extensive experience producing engaging multi-media content for global audiences and a variety of channels, including podcasts, blogs, social media and print. She has a Bachelor's in English from UC Davis, and studied journalism and mass communications at San Jose State University.


Tanya_17.jpgAdministrative Assistant - Tanya Alvarado

Tanya Alvarado is the Administrative Assistant for Change Consulting, LLC. In this role, she performs all types of administrative duties, including scheduling, data entry, travel arrangements and research.

Tanya has more than eight years of experience as an Administrative Assistant.  Prior to joining Change Consulting LLC, Tanya spent 15 years in the hospitality industry. She worked her way from administrative roles to supervisory and managerial assignments in gaming and hospitality areas. 

In her spare time, Tanya is building a small ceramics business.  She also enjoys volunteering for the American Cancer Society and Susan G. Koman events, having been a Relay for Life Event Chair as well as an eight-year Breast Cancer 3 Day Team Captain.

Strategic Partners

JC Rafferty, Girl Friday Events

Graphic Design: Jen Brower, Jen Brower Design

Branding, Website Development: Kien Tseng, Yippa