Founder and Principal - Bilen Mesfin Packwood
With 15 years of experience in media and communications, Bilen Mesfin Packwood is the founder and principal of Change Consulting, LLC. She has established a reputation as a trusted strategic communicator and advisor to some of Northern California’s leading changemakers.
Prior to founding Change Consulting, Bilen advanced communications efforts for then San Francisco District Attorney Kamala D. Harris. While there, she created and implemented strategies to roll out the District Attorney’s key initiatives, such as truancy and reentry; led outreach to local, statewide and national multicultural media; helped manage crisis communications issues as they arose; and served as the Office’s day to-day print and on-camera spokesperson.
As a journalist, Bilen has written for the Associated Press, the Nashville Tennessean, Edutopia and Art & Antiques, among other publications. She has a Master’s in Journalism from the University of California, Berkeley, and a BA in English from Vanderbilt University in Nashville, Tennessee. Connect with Bilen on twitter: @bmesfin.
Senior Communications Manager - Layla Crater
Layla Crater joined Change Consulting, LLC, as a Communications Coordinator in August 2016, helping drive PR and media relations for changemakers. Previously, she served as Account Executive and Showroom Manager for a boutique PR agency in San Francisco, managing media relations and providing operational support for some of the Bay Area's most beloved brands, such as Blue Bottle Coffee and Timbuk2. She first discovered her passion for working for social change and nonprofit communications while working in documentary film production as a Production Manager for a PBS Frontline Film, "END GAME: AIDS in Black America."
Layla holds a BA from UC Davis in Communications with an emphasis in American Studies. Layla has lived in Oakland since 2011 and is dedicated to serving her community.
Senior Communications Manager - Dina Sigal
Dina comes from a long line of storytellers, movers in their own right, and those that lean in to their curiosity. Her passion for advancing racial and social justice derives from being a first generation immigrant and experiencing firsthand the inequities that millions more continue to be forced to navigate through. She is committed to using the power of research, narrative, and stories to drive action and create change within those systems.
Communications Director- Branding/Messaging, Strategy/Campaigns, Training/Facilitation - Anna Ghosh
Anna has more than two decades of experience helping leaders, organizations, coalitions, and communities live up to their ideals, be their best selves, and turn their vision for a better world into reality.
Before joining Change Consulting, Anna was an independent communications consultant and communications director for social change organizations including the San Francisco Women’s Building, SF Housing Accelerator Fund, Get Healthy San Mateo County, California Endowment’s Building Healthy Communities Initiative, Weingart Foundation, Causa Justa: Just Cause, Power California, Rubicon Programs, Durfee Foundation, Alameda County Community Food Bank, Center for Youth Wellness, More Light Presbyterians, ChannelBlack, Common Future (formerly BALLE), Food and Water Watch, and dozens more.
Before that, she worked with filmmakers, restaurateurs, entrepreneurs, and corporations as an agency consultant and in-house communications lead. Throughout her work and personal life, Anna is committed to reclaiming her humanity and encouraging other white people to reclaim theirs by actively working to confront and dismantle systemic racism. Connect with Anna on Twitter: @AnnaGhosh.
Communications Director - Earned & Digital Media and Storytelling - Carrie Crespo-Dixon
Carrie Crespo-Dixon is a communications professional with over two decades of experience working both in-house and on the agency side. Carrie is particularly passionate about racial equity, social justice and civic engagement both locally and nationally.
In 2012, she had the unique opportunity to work on the Obama campaign, acting as Deputy Director of the first ever Tech Field Office in San Francisco. In 2016, Carrie joined Make Oakland Better Now!, a grassroots civic organization as the second woman of 12 board members and will be assuming the role as Board President from the founder of the organization in April 2020. Carrie’s most significant contribution to the board has been in support of the establishment of a Police Commission for the city of Oakland. In 2019 she completed a Master’s of Science in Digital Marketing. In 2020, she was appointed to the Budget Advisory Commission for Oakland.
Her goal is to pursue a role as a change agent through storytelling that leverages traditional and digital mediums. Connect with Carrie on Twitter: @CrespoGirl.
Operations and Communications Coordinator - Dulce Lopez
As the Operations and Communications Coordinator for Change Consulting, LLC, Dulce López is eager to utilize her skills to advocate for social justice. Dulce graduated from UCBerkeley with a Media Studies major and a Practice of Art minor focusing on politics and culture.
Previously, Dulce worked as the Marketing and Communications Assistant at the Haas School of Business. Her path in socially-driven organizations began after Mexico’s Ayotzinapa case in 2014 when Dulce co-funded and managed Communications for a binational organization that worked towards justice in Latin America. She also served on the Marketing and PR team for the artivist collective, Art For Social Change, the MCCLA, and the center for culture and alternative education, FARO de Oriente in México City.
The systematic inequality that Dulce experienced as an immigrant from rural México, motivates her to learn, respect and make visible the voices of underrepresented communities in order to create a world that fits many worlds.
Communications Coordinator - Amanda Aiello Beck
Amanda Aiello Beck serves as communications coordinator with Change Consulting, LLC. She has more than 10 years experience in media and communications. Most recently, she filled the role of managing editor for the International Association of Business Communicators (IABC), where she managed the organization’s award-winning e-newsletter and helped to transition the print magazine, CW, to a fully digital publication.
Amanda has extensive experience producing multi-media content for global audiences and a variety of channels, including podcasts, blogs, social media and print. She has a Bachelor's in English from UC Davis, and studied journalism and mass communications at San Jose State University.
Administrative Assistant - Tanya Alvarado
Tanya Alvarado is the Administrative Assistant for Change Consulting, LLC. In this role, she performs all types of administrative duties, including scheduling, data entry, travel arrangements and research.
Tanya has more than eleven years of experience as an Administrative Assistant. Prior to joining Change Consulting LLC, Tanya spent 15 years in the hospitality industry. She worked her way from administrative roles to supervisory and managerial assignments in gaming and hospitality areas.
In her spare time, Tanya enjoys traveling, ceramics, hiking and horseback riding. She also enjoys volunteering for the American Cancer Society and Susan G. Komen events, having been a Relay for Life Event Chair as well as a ten-year Breast Cancer 3 Day Team Captain.
Events: JC Rafferty, Girl Friday Events
Graphic Design: Jen Brower, Jen Brower Design
Branding, Website Development: Kien Tseng, Yippa